Xbox will launch two new handheld gaming devices, ROG Xbox Ally and ROG Xbox Ally X, this holiday season. The products are made in collaboration with ASUS and described as combining “the power of Xbox with the freedom you expect from Windows.

Created in partnership with ASUS, these handhelds are designed to deliver a full Xbox gaming experience in a portable format.

"This is an Xbox," declare both Microsoft and Asus. But the fact that it's running Windows is a little obfuscated, both by the promotional material and the device itself.