My optimism has turned into confidence that our Back to Starbucks plan is the right strategy to turn the business around and to unlock opportunities ahead,” said Niccol durin

A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human connection between employees and customers and put less emphasis on technology.

Discover key insights from Starbucks' Q2 2025 earnings, including the Back to Starbucks strategy, labor investments, and plans for sustainable global growth.

However, with Niccol at the helm, Starbucks is implementing bold changes through its “Back ... His turnaround strategy focuses on simplifying operations and reconnecting with customers.

“Workers United has written to Starbucks demanding no dress code change be implemented at union ... code that won’t improve the company’s operations. They’re forcing baristas to pay ...

The union said it opposes any changes ... Jasmine Leli, a Starbucks barista and union bargaining delegate, said the company should be focusing on things that improve store operations, like ...

“Instead of addressing the most pressing issues baristas have been raising for years, Starbucks is prioritizing a limiting dress code that won’t improve the company’s operations,” said ...