The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

The ‘Mad Men' and 'The Walking Dead' producer is the latest Hollywood company to sign a pact with the generative AI firm.

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

The company will use the firm's models and tools to help make its marketing and TV development process more efficient.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Networks (which includes AMC, BBC America, Shudder, Acorn TV, IFC, AMC+ and more) isn’t yet going so far as to say AI ...

Last year, Runway announced a partnership with Lionsgate, in which Runway will create a new AI model for the studio to help ...

How Much Will the New Galactus 'Fantastic Four' Popcorn Bucket Cost at AMC? You May Want to Get Your Wallet Ready. first ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...