The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Netflix’s share price was up more than 14% in after-hours trading, rising to $995.30 as of 3:20 p.m. EST after closing the day at $869.68. Forbes has reached out to Netflix to confirm the price increases.

Netflix is raising their prices across multiple tiers in the United States. As reported by CNN and other outlets, Netflix announced that they will raise their prices on most of their subscription tiers in the United States and Canada.