On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs aren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast are also hoping to score.

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Halftime Show, ads and social experience than the game itself, the study found.