Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Halftime Show, ads and social experience than the game itself, the study found.