In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better ...

Performance marketing promised riches. Instead, too many brands are chasing fool’s gold. The pitch is always the same: ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Beyond the 23% increase in sales effectiveness from combining VRC and VVC, the study found that AI-powered YouTube video ...

announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to ...

Brunner, one of Pittsburgh's biggest independent integrated marketing agencies, on Monday said it has acquired Rakuten ...

New guidance addresses some areas of ambiguity for investment firms, but they may require a revamp for some materials.