The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Looking back on advertising & marketing services stocks’ Q4 earnings, we examine this quarter’s best and worst performers, including Liberty Broadband (NASDAQ:LBRDK) and its peers. The sector is on ...

LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Diminishing Returns’ – a report based on Qualtrics-gathered data from “more than 300 advertisers, from brands and agencies in ...

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028 ...

The Award Recognizes Shirofune Founder and CEO Mitsunaga Kikuchi as the Marketing Solutions Provider Innovator of the Year EL ...

This is according to a recent report by Taboola and Qualtrics titled "The pulse of performance advertising: diminishing returns" where it found that scaling paid social has become a challenge.