"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

And enthusiastically so. I know, too, that Margaret Meade said, in 1975, “Most advertising people don't believe in the products they advertise or the words they are writing about their clients' ...

In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations ...

Attorney advertising is vital to law firm success and profitability, but marketing continues to pose legal ethics issues that must be addressed at every turn. In the decades since the Supreme ...

In today’s fast-paced marketing world, brands often face the challenge of balancing effective strategies with ethical ...