Arby's thrived in the mid-1980s through the early ... including a more upscale restaurant concept called "Roast Town," and a now-forgotten mascot of a talking oven mitt. Revamping The Reputation ...

And this isn't the only marketing problem Arby's has faced — from its unappreciated and quickly forgotten oven-mitt mascot to a sales slump caused by a lackluster ad campaign. But the fake meat ...