Early in his career, NBA point guard Lonzo Ball donned the sneakers of his family's company: Big Baller Brand. Today, Lonzo blames BBB for his years-long injury struggles and recently compared the ...

Ball started the Big Baller Brand in 2016 as his oldest son, Lonzo, began his college basketball career at UCLA, and the Ball patriarch consistently made media appearances around that time to ...

Ball co-founded Big Baller Brand in 2016, positioning it as a premium sports apparel company. His vision was to create a brand independent of major shoe companies, allowing his sons to wear and ...

The Big Baller Brand co-founder, who’s the father of Hornets guard LaMelo Ball, Bulls guard Lonzo Ball and former NBA player LiAngelo Ball, recently underwent a procedure to have his right foot ...