LiAngelo and LaMelo to success in basketball and the entertainment industry - used the video to hawk some new merchandise.

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

Ball co-founded Big Baller Brand in 2016, positioning it as a premium sports apparel company. His vision was to create a brand independent of major shoe companies, allowing his sons to wear and ...