Ball started the Big Baller Brand in 2016 as his oldest son, Lonzo, began his college basketball career at UCLA, and the Ball patriarch consistently made media appearances around that time to ...

Early in his career, NBA point guard Lonzo Ball donned the sneakers of his family's company: Big Baller Brand. Today ... Ball was durable and healthy with no serious injury concerns.

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

The Big Baller Brand founder, 57, posted a video via Instagram ... Known as GELO, his song “Tweaker” became a massive hit on TikTok and peaked at No. 29 on the Hot 100. GELO was recently ...