It's not about sales. If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online ...

Fundamentally, consumers who engage more with brands and other community members on social media are more likely to feel a stronger connection to the brand, which leads to greater loyalty over time.

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

Nunez: How has the Latinx community rallied around the brand? Kea: They’ve shown my brand nothing but support. It still blows my mind when I get orders from random parts of the U.S. like ...

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Rather, it's a commitment by that brand to progressively become more sustainable as a business. The SB Member Network provides a forum for members to learn from one another and challenge each other to ...

The marketing terrain has changed, as numerous brands have transitioned from conventional techniques to community-focused strategies in the last three years. This goes beyond a mere tactic ...