Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Graphics should incorporate the university’s color palette and other brand standards. Additionally, graphics should never replace university logo and must always be paired with a university logo.

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

CU Boulder’s brand and design elements work together to tell a cohesive story. See examples of design elements in practice and learn how to use individual assets to create an integrated, branded ...

Examples of these materials include ... For high-quality marketing materials that adhere to the branding guidelines, we encourage you to work with the Marketing & Communications Department. The ...

Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue ... ensure that color combinations meet appropriate contrast ratio levels in accordance with WCAG 2.0 AA guidelines.