She has 15+ years of experience as a financial writer and technical analyst. Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a ...

Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

With 65% of people being visual learners, it’s clear that the way you present your brand visually makes all the difference.  ...

Pioneering luxury tour operator Abercrombie & Kent (A&K) has just unveiled a comprehensive revamp of its brand identity, blending its legacy of adventure with an elegant elevated aesthetic designed ...

OAKLAND, Calif. – The Golden State Valkyries unveiled the team’s brand identity, it was announced today. Originating from Norse mythology, Valkyries are a host of warrior women who are ...

ST PETERSBURG, Fla. -- The WTA on Thursday unveiled a bold new brand identity for a new era, shaped by players, fans and partners worldwide to elevate the WTA’s impact as a leader in sports and ...