As a personal brand, individuals are defined by their experience, expertise, competencies, actions, and achievements that can be viewed by a large and uniform audience within their community, industry ...

Today’s world faces competition because new companies enter the market daily. To distinguish their business from others, ...

She looks around the room. Most everyone just stares. "Well, to me, a brand is like a person," says Helen, gesturing towards an art director, a guy named Cinco Lima who looks like Sean Penn. Helen ...

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a ...

Whatever the reason, some brands have gotten the message that it's in their best interest to position their emails as coming from a person—the CEO, a salesperson, a support rep, almost anyone—rather ...