Adding a new dimension to its diversified portfolio, Uber Technologies Inc. UBER has launched hot air balloon rides in Turkey’s Cappadocia region. What Happened: According to a Business Insider ...

Argos in Cappadocia Courtesy of Argos in Cappadocia Hot air balloons glide over fairy chimneys in Nevşehir, Cappadocia Anadolu Agency via Getty Images ...

Uber will allow users to book hot air balloon rides in Turkey as part of its strategy to expand its reach in the tourism industry.

Uber is now offering hot air balloon rides in Turkey's Cappadocia region for $159. It appears to be part of the company's broader push to diversify its services beyond ride-hailing.

The number of people booking hot air balloon rides over Türkiye's famous Cappadocia region reached a record high of 583,063 between January and October this year.

Drifting silently over a dreamlike landscape as the sun paints the sky in golden hues hot air ballooning in Cappadocia isn't just a ride, it's magic in motion. From booking tips to what to wear, ...

Uber The sunrise hot air balloon trips will depart from Göreme, Cappadocia, taking riders on a 1.5 hour flight through the picturesque park, which is famous for its ethereal "fairy chimneys" and grand ...