This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...
The Olympics should sever its ties with Coca-Cola as it is using the Games as a “gold medal opportunity to sportswash unhealthy products”, public health experts have said. The International ...
The Special Olympics and global soft drinks conglomerate Coca‑Cola have announced an eight-year extension of their long-standing global partnership. As part of the deal, Coca‑Cola will ...
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. The Move to the Beat campaign includes ...
As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold. But not just the gold found on top of the world’s most elite podium.
Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful ...
Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...
Coca-Cola has exclusive rights to sell drinks at the 2024 Paris Olympic Games. [Getty Images] The Paris Olympics organising committee said Tuesday it would meet its target to reduce single-use ...