This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

The stadium, also known as the Kallimarmaro, is a renowned spot that dates all the way back to 330 B.C. Coca-Cola under fire for actions at historic Olympic stadium — here's what happened first ...

The Coca-Cola Company has sponsored the Olympics since 1928, and as of 2023 had the most sports sponsorships of any brand. Its deal with the IOC is its largest of the 233 it has across 21 sports ...

(ATR) The layout of Rio de Janeiro has forced Coca-Cola to get creative with the Olympic marketing. With two Olympic Parks, two other competition zones, and a global marketing strategy aimed at ...

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. The Move to the Beat campaign includes ...

Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful ...

Coca-Cola has exclusive rights to sell drinks at the 2024 Paris Olympic Games. [Getty Images] The Paris Olympics organising committee said Tuesday it would meet its target to reduce single-use ...