The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

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With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

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Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...