INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

“With the rise of influencer marketing and enhanced tech capabilities ... “That can unleash lots of new ideas among the creative community, helping brands build their presence in the augmented ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

It requires many creative advertisement ideas along with other requirements to promote your business. They build an interest base amongst the consumers and promote fresh ideas, products ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

through demographic and geotargeted programmatic advertising on popular mobile apps, and via personalized social media campaigns. Although dynamic creative optimization (DCO) and A/B-testing have been ...

It needs a return to what made advertising great in the first place: creative risk, storytelling that matters and ideas that make people feel something. The brands that understand this will stand out.

Watch: Meet the ad veteran with 'the world's best creative department ... insurance he received following his father's death. Williams, a Creative UK council member, is not short of ideas and it is an ...

The Drum has joined forces with the London International Awards (LIA) to offer three emerging advertising creatives a career-defining opportunity. One winner will attend the prestigious Creative ...