Nike can take a leaf out of its past struggles with Adidas to boost sales, analysts say
Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.
T36y
Nike smart shoe is a giant leap forward for wearable tech that could redefine the sneaker
When Nike Adapt BB 'smart shoes' were announced ... a motor and wires that draw the shoe tight (or loose, if you prefer) around your foot. This shoe is aimed squarely at basketball players ...