Is email marketing taking up too much of your time and energy? Here are five ways to simplify your workflow – and still make sales with email.

Selzy, an email marketing platform, has released new research highlighting the crucial role of email marketing integrations ...

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. The post Why your marketing isn’t working — and how an audit can help fix it ...

Introduction: The Hidden Key to Successful Email Marketing Imagine you’ve spent hours crafting the perfect email. Your subject line is catchy, the content is compelling, and you’re ready to hit “send” ...

More important, when done right, email marketing has the highest ROI of any ... and it starts with two key steps. 1. Create a lead magnet people actually want No one joins an email list just ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...