Procter & Gamble's largest toilet-paper rolls are getting even bigger. The company has dropped the smallest size of the Charmin Forever Roll, which was about two times the size of a regular roll ...

Rebranding Charmin describes the challenge faced by SCA Hygiene Products when it purchased the European rights to Charmin toilet tissue from Procter & Gamble. The conditions of sale included changing ...

The Charmin mobile ads promote the company’s Ultra Strong products and show users where they can buy toilet paper online. The Charmin ads are running inside TV Guide’s iPhone application.