Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying.

Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.