Checking in on Honolua Bay, and yes, it’s still as gorgeous as ever. Last weekend, the fabled bay and the righthand reefbreak once again hosted one of the more well-attended surf contests on Maui.

Cory Beall, president of Honolulu-based The Beall Corp., told PBN that Honolua Surf will open at the Ko Olina Station next to Island Sole. Honolua Surf Co., the popular surf clothing retailer that ...

The Honolua Surf Co. is now open in Waikiki at the Royal Hawaiian Center. The 880-square-foot store is located on the first level of Building C, neighboring Koa Nani. Unlike traditional Honolua Surf ...

Nearly every clothing rack and merchandise display at the Honolua Surf Company on South Kihei Road holds a sale sign as the store awaits its closure in the coming weeks.

Irvine’s Billabong USA has turned its 2004 buy of a chain of Hawaiian clothing stores into a play for a targeted group: mature surfers. Clothing maker Honolua Surf Co. goes after 28- to 48-year-old ...

The firm is also offering the wholesale inventory from Liberated Brands’ business-to-business platform, including Volcom, Billabong, Quiksilver, ROXY, Honolua Surf, RVCA, Spyder and Captain Fin Co.

Hundreds of competitors and thousands of spectators gathered Sunday to honor paddleboarding's past and present at the Santa Monica Pier Paddle Race and Ocean Festival. The event, sponsored by ...

More than a hundred entrants across 12 age divisions were on hand for the 2025 Legends of the Bay event presented by Honolua Surf Co. Checking in on Honolua Bay, and yes, it’s still as gorgeous ...