Loyal fans can be resistant when brands decide to make changes ... On Thursday, Dec. 12, Hostess announced a major change to the company's logo and package design as part of an ongoing effort ...

One of America’s most beloved snack brands just refreshed ... consumers will be too confused by Hostess’ rebrand. The snack ...

The company ... uniquely Hostess kinda way.” Brand drive part of broad Hostess revival strategy J.M. Smucker said it has employed a similar marketing playbook before to revitalize brands such ...