Hot Wheels has been one of Mattel’s steadiest ... the world’s most popular auto racing circuit. “They’ve done a really smart job of evolving the brand,” said Chris Byrne, a toy expert ...

TOY-maker Mattel is to launch the Hot Wheels Formula 1 Collection in Australia with a pre-order soon available for the Hot Wheels Premium Series. The release of the models, which coincides with the ...

Hot Wheels F1 partnership Photo by ... in 2025 with special activations and retail opportunities for fans at the circuit. “The spirited response from fans around the world following our Hot ...

Hot Wheels F1 collection launched ahead of Aussie GP with miniature cars from eight teams and two box sets for fans to “feel ...

Following the announcement of a multi-year partnership, Mattel has revealed that the Hot Wheels F1 Collection is set to ...