I do love a good burger, and I have always been a fan of Shake Shack since it landed in Manila. Their burgers have a healthy ...

Just be sure that a decent percentage of your messages have a warm, welcoming tone that accurately represents your brand while driving real, human connection. 2. Offer live customer support.

Digital studio Koto has revealed a brand new identity for the Microsoft Copilot+ PC range, designed to bring AI to life and reflect the "companionship between humanity and technology." ...

With that in mind, for my latest column I wanted to speak to someone intimately involved with transformation efforts that focus on the brand, with a particular emphasis on being human-led, empathy ...

It has a toolkit at its disposal, and the most powerful of those tools is the brand — the programming that conveys the message of an offering to a human audience.