Shares of Primo Brands were rising Monday. The company was seeing fast growth in its Saratoga brand even before the recent ...

Experts have explained the reality of dunking your face into a bowl of iced water after an insane morning routine video has ...

Primo Brands, owner of Saratoga Water, saw its stock briefly rise after fitness influencer Ashton Hall featured the brand in ...

Ashton Hall’s unconventional morning routine has drawn close to a billion views, and scores of copycat videos.

For many, achieving flawless skin doesn't happen overnight and often requires effort—whether through skincare products, facials, or even dunking your face in a bowl of ice-cold water ...

Mouth tape, banana peels, and several bottles of Saratoga water, all before 9:30 a.m.

Fitness influencer Ashton Hall has ignited a wave of online fascination and confusion after a video showcasing his early ...

Ashton Hall, a fitness influencer and self-styled life coach, went viral when he posted a clip guiding viewers through how he ...

At 5:46 a.m., he then grabs a large punch bowl, fills it with ice and a bottle of Saratoga water, and simply dunks his face ...

Fitness influencer Ashton Hall, who’s gone viral for his unconventional and incredibly detailed morning routine vlogs, ...

One such trend that has recently garnered mileage is that we should dunk our face in ice water ... ruled this year “When your face touches ice cold water, the blood vessels in your skin shrink.

Those who are unwilling to dunk their heads in a bowl of ice-cold spring water might be taking the plunge another way. After Saratoga water went viral on TikTok for its role in a fitness ...