The album is Bieber's seventh studio album. It follows his 2021 album, "Justice," which featured the song, "Peaches." Leading up to the new album, Bieber had teased the new project on several billboards across Times Square, Atlanta and Iceland, where he allegedly recorded the album.

Usher (L) and Justin Bieber arrive at the Kids' Choice Awards on March 28, 2009 in Los Angeles. Later that year, Bieber's first album, "My World," would debuted at No. 6 on Billboard's charts.