Are you a print subscriber? Activate your account. 13 hours 12 min ago By Tim Nudd - 18 hours 9 min ago By Tyler Bishop - 19 hours 7 min ago By Erika Wheless - 21 hours 26 min ago By Parker Herren ...

KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores. Due to the arrival of several ...

KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and ...