Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

She explained: “Having thin lips used to be the Korean beauty standard. But, today, plump or heart-shaped lips are considered attractive. When we look at older pictures of Korean make-up ...

Learn more We all go to Sephora for anything related to skin care and makeup — it's like the Amazon of beauty. The beauty mecca has sold South Korean beauty ... Innisfree My Lip Balm This ...