Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

"In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback to the glory days, it's a statement of identity.

The work of supporters and support from within Leeds United has helped bring ... a young guy and he's looking at my [Marching out Together] badge through the game. He didn't say anything but ...