For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Keep your goals clear and measurable, and your messages on point, when executing your digital marketing strategy. Example: Kiva is a nonprofit microfinancing organization that allows people to lend ...

Be relatable: Appeal to your readers’ emotions by telling stories, making them laugh, and providing real-world examples ...

Learn More: What Is a Holistic Marketing Strategy? What type of companies ... Pros and Cons of Using Coupons for Your Business What’s an example of a successful ad campaign?

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

This week, we turn to the nuts and bolts of marketing: what options do you have? How do they work? And most importantly, how ...