According to Momentum proprietary research, 62% of Gen Z sports fans identify as fans of the athlete, rather than the athlete’s sport itself (compared to 33% of millennial sports fans).

What was initially a quaint two-lane road has morphed into a 28-lane super highway where there are on and off ramps every two feet, and everyone drives 95 m.p.h. in a school zone. For the TCU ...

Vernon Davis said today’s athletes are wired differently than his era — and not necessarily in a bad way. He spoke about the rise of mental health awareness, personal branding, and athletes ...

A natural at almost everything, this CT athlete ready to take on modern pentathlon in Olympics Lori Riley, Hartford Courant Sun, Jun 30, 2024 · 8 min read ...

The athletes aren’t just benefiting from increased exposure, and the potential boon for their pocketbooks, but also from back-of-the-house upgrades that are a part of Vision 2030.

DREAM TEAM: Birth of the Modern Athlete is a five-part documentary series that tells the uncensored story of the 1992 men's Olympic basketball team. Using unheard audio interviews and rare ...