The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...

and blue coloring speaks to the NBA's own logo, and the font of the league name below is used by 2K Games. Along with the logo reveal, 2K Games released a video that digs into the design process.

The colors, the script font, the matchups... it's all so beautiful. Don't get me wrong, I love the modern NBA and I'm not pining for the "old days." Okay, I'm pining a little bit. Can you blame me ...