The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...

and blue coloring speaks to the NBA's own logo, and the font of the league name below is used by 2K Games. Along with the logo reveal, 2K Games released a video that digs into the design process.

Curry and Co. were back in action on Thursday night, traveling across town in New York to battle the Brooklyn Nets. At this ...