Native advertising spend is expected to rise by 372 per cent from 2020 to 2025, according to research performed by in-feed native advertising platform, Adyoulike. By combining the overall digital ad ...

Practititioners need to pay close attention to the quality of editorial content when planning and designing native-advertising campaigns. Brand placement can induce negative source and message ...

Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media ...