Those who live in northern Okinawa are proud of their home. They embrace the natural world, celebrate local culture, and happily share such joys with those who visit. Okinawa is truly unique.

Cai, Wei, Dennis Campbell, and Jiehang Yu. "Culture as a Signal: Evidence from a Natural Field Experiment." SSRN Working Paper Series, No. 4447603, May 2023.

“By aligning with Curly Culture—which celebrates all textures and types of natural hair—we can create meaningful opportunities for our creators while furthering our shared mission of making ...