Basketball socks present the perfect example. While technology first entered the socks realm for running and hiking, Nike unveiled its Elite series for basketball in 2007, releasing an ...

Basketball fans from all ... debuted the NBA's next official Nike sock. According to Nick DePaula of Boardroom, James debuted the upcoming new NBA socks before tip-off on Saturday night.

Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. If you’re not familiar with Nike Elite Basketball socks, the socks specify which foot each ...