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Is the Viral Ouai Curl Cream Worth It? Two Editors Test It Out
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Hair fragrances are bringing a refreshing twist to the beauty scene, with Chanel, Miss Dior, Byredo and Ovviovita all joining the mane event
Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...
Stylist3y
Ouai x Byredo Leave In Conditioner review: we tried it and these are our honest thoughts
Ouai has teamed up with Byredo once again for another limited-edition hair product. This time, it’s a leave-in conditioner – here’s what we thought. Tag the words “collaboration” and ...
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Hair fragrances are bringing a refreshing twist to the beauty scene, with Chanel, Miss Dior, Byredo and Ovviovita all joining the mane event
Fans already loved the scents embedded in their products, so creating a stand-alone hair fragrance was a no-brainer. Jen Atkin, founder of Ouai, knew it too, jumping into the hair fragrance game ...