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PureWow on MSNIs the Viral Ouai Curl Cream Worth It? Two Editors Test It OutPureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...
Ouai has teamed up with Byredo once again for another limited-edition hair product. This time, it’s a leave-in conditioner – here’s what we thought. Tag the words “collaboration” and ...
Fans already loved the scents embedded in their products, so creating a stand-alone hair fragrance was a no-brainer. Jen Atkin, founder of Ouai, knew it too, jumping into the hair fragrance game ...
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