Olympic swimmers may have found a possible cure to beating the E. coli-riddled Seine River that has been one of the huge storylines at the 2024 Paris Olympics — a can of Coca-Cola. Several world ...

The Coca-Cola Company has sponsored the Olympics since 1928, and as of 2023 had the most sports sponsorships of any brand. Its deal with the IOC is its largest of the 233 it has across 21 sports ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

(ATR) Coca-Cola’s partnership with Special Olympics International will now run through 2023. The company, which is also an Olympic worldwide sponsor, is a founding partner and global sponsor of ...

Coca-Cola has exclusive rights to sell drinks at the 2024 Paris Olympic Games. [Getty Images] The Paris Olympics organising committee said Tuesday it would meet its target to reduce single-use ...

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. The Move to the Beat campaign includes ...

Agency: Ogilvy UKClient: International Olympic Committee and The Coca-Cola CompanyCampaign Name: I Belong Here: The Olympics: Tokyo 2020 Driving acquisition and engagement of Gen Z and Millennial ...

Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful ...