PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms ...

A paid ad spoofing scam is when a claims firm pays for a search engine ad result which shows up when you look up your insurer. The ads are similar in style to that of a real insurer and are more ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...