Performance Max isn’t going anywhere, and neither are agencies and marketers. And if you plan to manage Google Ads this year, you will need to accept both sides of that coin. So, with some very ...

Mike Ryan put together the single most comprehensive third-party report on Performance Max campaigns. It is free, super ...

For example, while demographics ... Similarly, I rarely add them to Performance Max audience signals. Think of Detailed Demographics as a helpful layer on top of your other content or audience ...

Search Engine Land » PPC » Google Ads expands PMax negative keyword limits Chat with SearchBot Please note that your conversations will be recorded. Google Ads is significantly increasing the ...

Google may be bringing channel reporting to the Google Ads Performance Max campaigns. I spotted this via Kirk Williams who posted a photo of a slide from Google Think event in Amsterdam where ...