Performance Max isn’t going anywhere, and neither are agencies and marketers. And if you plan to manage Google Ads this year, you will need to accept both sides of that coin. So, with some very ...

For example, while demographics ... Similarly, I rarely add them to Performance Max audience signals. Think of Detailed Demographics as a helpful layer on top of your other content or audience ...

Search Engine Land » PPC » Google Ads expands PMax negative keyword limits Chat with SearchBot Please note that your conversations will be recorded. Google Ads is significantly increasing the ...

Why we care. Performance Max campaigns have become central to Google’s advertising ecosystem, particularly for retailers. However, many advertisers struggle to understand how much value their ...