To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

A: 1. Know yourself. Before embarking on a personal branding plan, get to know who you are and what you want from your professional life. Knowing where you want to go will help you direct your brand.

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because ...

But visibility is not the same as effective personal branding. If you don't have a clear plan, a message that you want to communicate consistently and an understanding of how you want to be perceived, ...

This week's Six O'Clock Series, hosted on Monday by the Career and Professional Development Center (CPDC), focused on personal branding.