Sales of Logan Paul and KSI’s PRIME are reportedly down almost 50% compared to last year, despite the company ramping up ...

Unlocking the $1,000,000 Prize: KSI and Logan Paul’s Prime X Bottles The company’s social media account posted a 40-second video announcing the Prime X Treasure Hunt competition, where fans ...

YouTube stars Logan Paul and KSI, along with their Prime Hydration brand, are now entangled in a legal battle that could have serious financial repercussions. The controversy centers around a ...

Logan Paul drinking PRIME (Image Credit: Getty Images) Logan Paul and KSI, the YouTube titans who conquered the internet, are now facing a legal battle that could shake their beverage empire to ...

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Logan Paul and KSI managed to help victims of Hurricane Helene in North Carolina with a truckload of their Prime Hydration drinks. Shawn Hendrix, a local resident known for his appearances in ...

At WrestleMania 39 and 40, Logan Paul came accompanied to the ring by a PRIME Hydration mascot, the first of which revealed themselves as social media star and boxer KSI.

Logan Paul and KSI's Prime Hydration company filed a lawsuit against boxer Ryan Garcia for allegedly brand-damaging social media posts, including one in which Garcia wrote he drank Prime and ...