Sales of Logan Paul and KSI’s PRIME are reportedly down almost 50% compared to last year, despite the company ramping up ...

Unlocking the $1,000,000 Prize: KSI and Logan Paul’s Prime X Bottles The company’s social media account posted a 40-second video announcing the Prime X Treasure Hunt competition, where fans ...

Logan Paul drinking PRIME (Image Credit: Getty Images) Logan Paul and KSI, the YouTube titans who conquered the internet, are now facing a legal battle that could shake their beverage empire to ...

At WrestleMania 39 and 40, Logan Paul came accompanied to the ring by a PRIME Hydration mascot, the first of which revealed themselves as social media star and boxer KSI.

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Logan Paul and KSI managed to help victims of Hurricane Helene in North Carolina with a truckload of their Prime Hydration drinks. Shawn Hendrix, a local resident known for his appearances in ...

Less than a year after the hoopla, Prime—founded by influencers and content creators Logan Paul and Olajide Olayinka Williams Olatunji, also known as KSI—had gone from $1.2 billion in ...

Logan Paul and KSI's Prime Hydration company filed a lawsuit against boxer Ryan Garcia for allegedly brand-damaging social media posts, including one in which Garcia wrote he drank Prime and ...

Logan Paul and KSI's Prime Hydration Delivers Huge Shipment for Hurricane Helene Relief in North Carolina Hurricane Helene caused historic flooding along its 800-mile path and its death toll has ...

This was so good that I felt cheeky for drinking it all to myself. My only gripe is I wish they had made the whole bottle a cherry colour instead of using the ombre effect. Rating 8/10.